You would agree with me that running a profitable website is not easy nowadays. No thanks to the number of new websites erupting with every passing day. So, how do you pull more traffic from a congested internet with an infinite number of websites? It’s simple, through SEO.
Search Engine Optimization (SEO) is the easiest way to get visitors to a blog. You might post good content regularly, own a perfectly designed website but if your page does not rank well on search engines, what’s the point? To this effect, we have compiled a list of the best ten SEO tools that will -among other things, help rank your website on the first page of Google and other search engines when familiar keywords are searched.
SEO is a very important skill in digital marketing. It entails increasing visibility of webpages in search engine results, identifying the purpose and content of a webpage, driving traffic to webpages, improving rankings of webpages, creating useful and educational content for users on the web.
Research has shown that the first link ranked on a google search gets about 30% of visitor clicks, the second gets about 15%, while the third link gets 10%. What SEO basically does is ensuring that your website is structured in a way that is fully understandable by search engines. Hereby, making your website rank higher and thus easier to find.
With appropriate SEO tools, you would:
Out recommended tools include:
Link Research Tools (LRT), as its name implies provides a complete set of tools that allows you to conduct link research on websites; yours and your competitors. Its backlink tracking power is arguably the best out there. Asides its functionalities, part of what makes LRT quite popular is the training that comes with its tools. LRT is all about upping the know-how of its clients. Hence, building a very effective producer-client relationship.
LRT plans range from 2.499 to 359 per month.
Ahrefs is a popular tool among SEO professionals all around the globe. Yes, it is the second-fastest website crawler after google but have you seen its user interface? It is one the best out there. Furthermore, its site audit feature is arguably the best SEO analysis tool on the market. This feature allows you to note parts of your website in need of updates or improvements thus, improving your SE ranking. You can also use Ahrefs to check for several backlinks; including your competitors. The option to see keyword difficulty and other related keywords that rank for target phrases make its keyword explorer tools particularly loved among SEO experts.
You can use Ahrefs for a 7-day period for $7. After which you will have to subscribe to a monthly plan ranging from $99-$999.
Majestic is a web-based SEO tool with the widest and probably the longest backlink index. It dates back to 2011. Majestic, like LRT, is a favorite for backlink analysis. It boasts of a backlink database you cannot find in other tools. With one of the biggest crawl depths available on the market, you can easily discover all the websites that link to yours and all other websites. Its trust flow and citation flow metric make it a fan favorite among search marketers. Majestic is not an all-in-one tool. It is best used with other SEO tools for advanced professional practices.
Majestic’s lite plan which costs $49.99 per month is ideal for light users. Its pro plan is ideal for professionals at $99.99 while its API plan for developers costs $399.99 per month.
Undoubtedly, Moz is one of the best SEO tools available on the market. Despite Google’s frequent algorithm changes, Moz always finds a way to be up to date. Furthermore, its chat portal also allows users to get insightful answers to their questions. Moz offers a full-fledged service. From keyword research to a full site crawl, Moz is everything you need to improve your SEO. You get to know your website’s performance levels and also methods for improvement. Its page optimization feature tells you how you can improve the SEO of each of your webpages. You should get the MozPro for advanced SEO functionalities. The MozBar browser extension integrates SEO analysis, google SERP, and Moz scores in your browser.
Moz offers a free trial period of up to 30 days. After which you would have to choose from a set of plans ranging from $99-$599 monthly.
SEMrush is a keyword research tool proficient in finding specific and profitable keywords. SEMrush helps you to get on top of your competitor’s winning formula. It reveals their traffic data, clicks on paid ads, and even their backlinks. It also reveals those keywords that your competitors are ranking for, allowing you to incorporate them into your webpages. Armed with this information, you can come up with strategies to beat your competition.
While you can get up to 10 free results daily, SEMrush’s premium plans range from $99.95-$399. Discounts are available if you pay a year upfront rather than month to month.
SEO Profiler is a cloud-based SEO marketing tool. From link building to keyword research, web page optimization, SEO audits, link analysis, URL monitoring and more, SEO profiler is all you need to gain an edge over your competition. It optimizes your website, simplifies workflow, and ensures that your website follows Google’s regulations as regards SEO.
SEO Profiler offers a 7-day free trial period. Its premium subscriptions range from $69.95-$999.95 per month.
Serpstat prides itself as the growth hacking tool for marketing operations. It offers services such as positions tracking, keywords grouping by tag, SERP historical data, local search, and more.
Serpstat offers a free trial period. Its premium plans, however, ranges from $69.00-$499.00 per month
Raven tools will effectively manage your SEO, social media, and online ads campaign. More so, from one central location, you can easily manage link building, ad campaigns, track search engine trends, generate detailed campaign reports, optimize social networks, conduct analysis and research. Raven also allows you to collaborate efficiently with your team. You are sure to work with the best set of data since Raven integrates data from giants like Majestic, Moz, and SEMrush.
Raven tools offer a 30-day free trial period. But if you want to go premium, you can choose from their plans ranging from $109-$479 monthly.
SEO PowerSuite is a cross-platform and multi-lingual software offering everything you need to increase your search traffic. From ranking to link building, audits, and tracking, it covers all aspects of an SEO campaign. More so, the SEO power suite can be integrated with tools like google analytics, google search console, and social media platforms.
SEO power suite offers a free version. However, you can make a one-time payment of $299 or $699 to enjoy premium benefits and updates.
SE Ranking is a popular keyword ranking tool with a user-friendly interface. You can use it even if you have little to no experience in digital marketing. With SE ranking, you get accurate data, detailed analysis, and reports on a regular basis. The SE ranking disavows tool helps you to avoid google sanctions by marking all toxic links disavow and generating a disavow file.
SE ranking is available for prices between $39 and $189 per month.
While any of these tools would certainly do a great job in improving your SEO, you need to select the tool most suitable for you. Since most of these tools offer a free trial, you can test-run each of them until you find your best fit.
However, I have to mention that mere reliance on SEO tools is not enough to achieve your SEO goals. You need to put in a lot of work to make them work. I mean; creating informative and engaging content regularly, redesigning your web pages if required, and rewriting previous content. While all these would make your website, even more, SEO optimized, it would also attract visitors, keep them, and leave them asking for more. Thus, boosting your organic traffic and ranking eventually.
Do you use any of these tools? Let me know your best pick in the comment section below.
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