Living on a Pour: How to Gain Local Traffic to Your Small Coffee - FOX21- Entertaining Delmarva One Click at a Time

Living on a Pour: How to Gain Local Traffic to Your Small Coffee Shop


small coffee shop

Originally posted on


If you’re among the 64% of Americans that drink at least one cup of coffee each day, you likely always keep an eye out for new places to get your morning java. If you’re a smart and savvy individual who both loves coffee and wants to start your own successful business, you might want to open one of these shops.

Those who open small coffee shops often face a lot of challenges. From competitors to advertising to selling competitive products, there are a lot of obstacles you’ll have to deal with when opening a new business.

Fortunately, there are some things you can do to make your life easier and your business more successful! Read on to discover some of the actions you can take to ensure that your new coffee shop is the talk of the town.

Have Amazing Products

It might be obvious that you want to sell the best products at your coffee shop, but getting those products is another matter entirely. Here, we’re going to tell you how to choose the right things to sell at your new business.

The Best Beans

The first thing you’ll need to do is gather the best beans for your shop to serve. You’ll want to have a variety of brews from a variety of locations so you can make sure everyone leaves happy. Columbia blends are great for people who want a milder full-bodied flavor, but French presses are essential for those who want to pack a punch in their morning routines.

Find a supplier that you can order a wide range of roasts from. Chances are, more people are going to find something to love if you have a wider menu.

Other Beverages

As you know, though, drip coffee isn’t the only beverage that a good coffee shop serves. You also are going to want to offer drinks like lattes, mochas, and Americanos. Make sure that you have the right equipment to create these handcrafted beverages!

This is essential if you want to be competitive in the coffee market. Most shops offer these services, and people do love their latte a lot-te. If you can provide it, you’re going to be #1 in the minds of coffee lovers.

You’re also going to want to provide other beverages so you can be #1 in the minds of those who don’t love coffee so much. Having select teas will not only draw in another wide customer base, but it will make sure that everyone in a group can find something to love.

The Perfect Pastries

Most coffee shops also serve pastries so people can sit down, use the WiFi that you really need to have, and eat while they work. Some of the best things to offer are muffins, scones, various breads, bagels, and if you’re up for the challenge, turnovers.

You can order these from suppliers, sure, but why not use assemble a dream team to make pastries in-house? Crafting your own pastries is a great way to stay unique and relevant.

Advertise Appropriately

When starting up a new business, it’s easy to forget that you need to go out of your way to advertise. This makes sense- you’re going to be caught up in actually creating a business. Still, if you don’t let people know about it in all the right ways, you aren’t going to draw in customers. Read on to learn some advertising skills you need!


One way you’re going to want to advertise your business is in person. Word of mouth goes a long way, and while serving great products is bound to get people talking, you also need to get customers through the door in the first place.

A big part of advertising is branding, meaning that you’re going to want a catchy name, memorable logo, and jingly catchphrase. You’re also going to want to emphasize specific products that you love and want to be known for.

Doing this ensures that people who’ve gone to and loved your coffee shop actually have something specific to talk about when telling their friends to come, too!


While word of mouth is great, advertising online is far more important. How many times have you wanted something specific like a cup of joe, Googled ‘coffee near me’ on your Smartphone, and run with it? If you’re like most people, you’ve done this many times.

The most effective way to make sure that your local business pops up on the phones of those nearby is by using local search engine optimization (SEO) services. These will make sure that your shop appears above competitors in the search engines of those nearby.

Having a social media presence is also essential! Not only will it let you reach people using a multitude of platforms, but it can also help you to identify who your target audience actually is. You’ll be able to see demographics like the age and gender of those who like your page. This is great to tailor your marketing to the right people!

Offer Deals and Rewards

While it’s kind of a form of advertising, the idea of offering deals and rewards to draw customers in is a thought that warrants its own section of this article.

By sending out coupons, you’re going to encourage people to come into your shop and save money while buying the products they love. This will give you an edge over your nearby competitors.

One of the absolute best things you can do for your business is to offer a loyalty program. Punch or stamp cards are one of the most popular forms of rewards programs because they reward people for frequenting your business with free (or reduced price) drinks. This will help you establish regular customers and overall be great for business.

Make Your Small Coffee Shop Popular!

Starting up any business is a challenge, but if you’re a smart and determined individual there are steps you can take to increase your chances of success. You’re in control of your coffee shop as long as you have the right beans and the right employees and invest in good advertising.

Now that you know some of the best basic tips for starting your small coffee shop, check out the ‘start’ tab on our home page! We at AllTopStartups are here to give you all the best tips and tricks to both start and grow a successful small business.

Have fun and get ready to mocha your customers smile!

Information contained on this page is provided by an independent third-party content provider. Frankly and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact

Powered by Frankly
Powered by WorldNowAll content © Copyright 2000 - 2015, WorldNow and EBOC. All Rights Reserved. For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.