Originally posted on https://www.turrem.tech/diy-seo-a-complete-guide
Please keep in mind that there are a lot of factors to consider when doing your own optimization. Your audience, your location, and your competition, just to name of a few.
TIP: Don’t try to do everything in this post at once. Pick one area, spend a week or two addressing it. Once complete, move on to the next area.
Be careful of shortcuts, tricks and secrets when it comes to optimizing your website. Claims of instant traffic, purchase of backlinks or reviews are black-hat techniques that you MUST AVOID. You will most definitely be penalized if you take those shortcuts to grow your traffic.
|Easy to Use||More Complex|
|These tools are made up of products that have the business owner in mind, and use terminology and documentation that assumes you are not a web developer.||These tools cater to someone who knows more about web design and is familiar with terms like; HTML, Robots.txt, Alt Tags, etc.|
Localizing content can also mean creating web pages or blog posts that are specifically geared towards a geographic location. A service-based company, may want to communicate to customers in a town that’s 20 miles away that they service their community.
Start by creating a page that specifically mentions that you will drive that distance, mentions customers you already service in that area, and talks about how you enjoy visiting the local lunch spot when you have jobs there.
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