So, your company is committed to participating in a trade show. Maybe this is your first time in any exhibit. Perhaps you’re a seasoned vet and are looking for ways to shake up your booth setup.
Regardless of your experience, every trade show booth manager needs to know some basics about their display set up. You will want it to be both functional and memorable. But how can you achieve this?
If you’re curious about what is a trade show booth setup and how it can affect your success, keep reading. We’re about to break down five of our favorite tips to make your next exhibit a hit.
Booths that are too busy (or, conversely, not busy enough) may not catch the eye of your target customer.
Cover your table with an attractive cloth. In addition invest in high-quality signage to hang at your table or above it. A standing banner will also work. Prop boxes under your table cloth to display your products at varying heights.
Another surefire way to get your potential customers excited about your trade show exhibit is to hold a contest or giveaway. Giving your visitors the potential to win a prize package will increase your booths traffic and is an effective marketing tool.
For example, make your own prize wheel that your visitors can use to spin to win. Offer one really big prize. As a result this will generate interest in those who pass by your booth and motivate them to want to stop to play.
You could hold prize drawings where your guests will need to fill out a form with their contact information to win. On the form, include a box they can check if they want to receive correspondence from you in the future. However, this strategy works best at smaller shows.
Perhaps you have a strong social media presence, you could hold a photo contest. Create a hashtag for this contest. Meanwhile have your visitors tag your company alongside the hashtag in their photos for a chance to win.
Everybody likes to get free things. You can make your booth stand out from others by offering freebies for your visitors. The skies the limit here, depending, of course, on your budget for promotional items.
Pens emblazoned with your logo are standard these days. Your potential customers may not get excited by free pens anymore. Notepads, umbrellas, and tote bags are all relatively affordable options.
Maybe your budget is a bit bigger, you can offer things like solar chargers, cellphone fans, product samples, socks and t-shirts.
No booth display is complete without a marketing strategy. You should have, at the bare minimum, business cards for visitors to grab so they can contact you in the future. Your potential customers will then have a way to contact you post-show if they so wish.
Your visitors will want to know if there’s a way they can get into contact with you via social media. Your Instagram, Facebook, and Twitter handles should be on display somewhere in your booth design. You can have these on your sign or even your business card.
Nothing is worse than attending a trade show where the exhibitors aren’t approachable. Greet everyone with a warm smile and be prepared to make niceties.
Don’t focus on making sales, but instead on making connections. Everyone knows that trade shows are for exhibiting your products or offerings. Set yourself apart from other exhibitors by genuinely showing an interest in your potential customers.
Above all you can enter your next trade show with confidence now that you know the basics of getting your booth setup perfect.
Contact us today for more tips and tricks on how to make your trade show an absolute hit.
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