Energy Drinks Market Global Price Analysis, Supply Chain Analysi - FOX21- Entertaining Delmarva One Click at a Time

Energy Drinks Market Global Price Analysis, Supply Chain Analysis, Industry News, Based On, Gross Margin and Porters Five Force Analysis by Fast Forward Research

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Market Overview

Increase in health awareness and rising demand for convenience beverages to boost energy have prompted the growth of energy drinks on a global level. The sector is driven by increasing disposable income and rising health consciousness among the consumers. Additionally, in order to cope up with the hectic and dynamic lifestyle, consumers demand “on-the-go” beverages which impart instant energy to the body. Hence, with the growth of functional beverages market, the demand for energy drinks have surged.

Boost in fitness and wellness sector has enhanced the market growth trajectory of the sector to an elevated level. Fast pace of lifestyle increases in awareness related to health benefits obtained from the consumption of functional foods and beverages have raised the demand for energy drinks on a global level. However, product adulteration and presence of counterfeit products possess major threat to this market.

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Competitive Analysis

Leading players in the Global Energy Drinks Market include

  • Living Essentials LLC,
  • Arizona Beverages,
  • Amway Corporation,
  • Coca-Cola Company,
  • Lucozade,
  • Rockstar Inc.,
  • Monster Beverages Corporation,
  • PepsiCo Inc.,
  • Taisho Pharmaceutical Co. Ltd.
  • Red Bull GmbH

Coca Cola and Pepsi are both likely to focus on developing a strong energy drink portfolio in the coming years. in 2019, Coca Cola has plans to launch Coca-Cola Energy in 20 countries, while Pepsi is likely to redivert its Mountain Dew line of products into energy drinks.

Segmentation

The global energy drinks market is segmented on the basis of type, packaging, distribution channel, and region.

By type, the global energy drinks market is segmented into alcoholic and non-alcoholic. The non-alcoholic segment dominates the global energy drinks market and is likely to exhibit the highest CAGR over the forecast period. Nevertheless, the alcoholic energy drinks segment is also expected to exhibit steady growth over the forecast period.

By packaging, the global energy drinks market is segmented into cartons, bottles, cans, and others. Bottles hold the majority share in the global energy drinks market and are likely to remain in the lead over the forecast period. However, the cans segment is expected to exhibit faster growth over the forecast period, in part due to cans emerging as an identifying marker for energy drinks due to the success of energy drinks such as Red Bull and Monster.

By distribution channel, the global energy drinks market is segmented into supermarkets, convenience stores, vending machines, drug stores, sport nutrition chains, mass merchandizers, and others. The supermarkets segment is expected to be the major revenue generator over the forecast period, with sport nutrition chains also holding a significant share in the global market.

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Regional Analysis

Europe holds the major share in the global energy drinks market and is likely to be the major revenue generator for the market over the forecast period, according to the report. The global energy drinks market is dominated by Europe mainly due to the strong presence of energy drink manufacturers such as Red Bull in Europe and the high awareness among European consumers about the adverse effects of high soda consumption and the resultant drop in the demand for soda, to be replaced by energy drinks. Energy drinks have become the majority solution adopted for thirst quenching by European consumers rather than soda drinks, which is likely to remain a major driver for the energy drinks market in Europe over the forecast period.

The widespread presence of modern supermarket stores and other distribution channels in Europe is also a major driver for the energy drinks market in the region. The growing presence of advanced supermarket lines with modern refrigeration capabilities is likely to be a major driver for the energy drinks market in the region over the forecast period. Increasing efforts by energy drink manufacturers to promote energy drinks to European consumers are also likely to be a major driver for the energy drinks market in Europe over the forecast period.

Asia Pacific is expected to exhibit robust growth in the global energy drink market over the forecast period. The growing availability of modern drugstores and supermarkets in emerging countries such as China, India, Japan, South Korea, and Australia is likely to be a major driver for the energy drinks market in Asia Pacific over the forecast period. Improvements in the standard of living in this region and the resultant increase in the demand for healthier alternatives to soda drinks are likely to remain a major driver for the energy drink market in the region over the forecast period. The increasing disposable income of consumers in Asia Pacific, particularly youth consumers, is also likely to remain a major driver for the energy drinks market in Asia Pacific, as energy drinks are often priced higher than conventional water-based beverages and soda drinks.

North America also holds a major share in the global energy drinks market and is likely to exhibit steady growth over the forecast period. Rising efforts from major beverage producers to incorporate more healthy options in their lineups are likely to remain a major driver for the energy drinks market in North America over the forecast period.

Source: w3.heraldkeepers.com

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