Probiotic dietary supplements, when taken in adequate amounts can significantly improve gut health. Probiotic dietary supplements are increasingly being incorporated in regular diet. Market Research Future (MRFR) has recently launched a report on the global probiotic dietary supplements market and has projected a CAGR of 7.8% over the forecast period of 2017-2023.
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The key players in the probiotic dietary supplements market are aggressively involved in product development. New product launches in innovative flavors and easy availability of probiotic dietary supplements has fueled the growth of the market. the market players are initiating product promotions through various channels, which has increased the accessibility of these products. Rigorous marketing and advertising activities have helped to increase the visibility of these products due to which the market is experiencing high demand.
The rise in the occurrence of digestive disorders and an increase in awareness regarding the availability of probiotic dietary supplements are driving the growth of the probiotic dietary supplements market. Expansion of functional food & beverages industry has also provided an impetus to the market growth.
Over the last few years, an increasing number of medical researchers are focusing on the role of probiotic dietary supplements in health management. Rigorous R&D efforts are being made to develop proven probiotic formulas, which has led to numerous product launches. Prominent market players are increasingly investing in the development of new and innovative products and expanding their geographic reach. Moreover, the easy availability of probiotic dietary supplements through online as well as offline channels are spurring the sales of these products. However, high costs associated with rigorous, systematic research of probiotics supplements can prohibitive for market growth. Moreover, intolerance is likely to inhibit the growth of the market.
Probi AB (Sweden), Super Smart Holdings Limited (Hong Kong), Biocare Copenhagen ApS (Denmark), Protexin (U.K), AB Biotics, SA (Spain), Winclove Probiotics BV (the Netherlands), Deerland Enzymes, Inc. (U.S.), Probiotical SpA (Italy), BioGaia AB (Sweden), and Bifodan A/S (Denmark) are the key players in the probiotic dietary supplements market.
August 2019 - Medlab Clinical Ltd, a company operating in nutraceutical and pharmaceutical segments, announced its plans to enter the US market. The Australian company is partnering with American Nutritional Corp Inc., a contract manufacturer, to launch two of its flagship probiotics products, NRGBiotic and MultiBiotic.
May 2019 - ADM Biopolis, a company, possessing expertise in the field of microbial biotechnology, microbiome, and health, has introduced a revolutionary probiotic strain called Bifidobacterium lactis BPL1 which can be a game-changer in weight management.
The global probiotic dietary supplements market has been segmented into bacteria, form, and distribution channel.
By bacteria, the probiotic dietary supplements market has been segmented into Lactobacillus, Streptococcus, Bifidobacteriaum, and others. The Lactobacillus segment is governing the market on account of increased demand for Lactobacillus strain in probiotic dietary supplements.
By form, the probiotic dietary supplements market has been segmented into tablet, capsule, powder, liquid, and others. Form-wise, the tablet segment is leading the market. Tablets are handy and dose-accurate, which make them popular.
By distribution channel, the probiotic dietary supplements market has been segmented into store-based and non-store based. The store-based distribution channel is mostly preferred by consumers as they provide a convenient and one-stop shopping experience.
Region-wise, the probiotic dietary supplements market has been segmented into North America, Rest-of-the-World (RoW), Europe, and Asia Pacific (APAC).
Europe has captured the largest share of the global market. Higher consumption of dietary supplements and high awareness level regarding the benefits aligned with the consumption of dietary supplements also support the growth of the market. The rise in the incidence of gut-related diseases in the region also induces high demand within the market. France and Germany are the major country-specific markets in Europe.
The APAC market follows Europe closely and is driven by the increasing prevalence of various diseases in the region, especially digestive disorders. Rising disposable income and rise in awareness regarding gut health has uplifted the demand for such products.
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