By Iman Ghosh
Changing healthcare models, groundbreaking advancements in the health technology sector, and shifting standards of patient care—they’re all contributing to a new era of medicine. But arguably one of the biggest changes will be the faces that greet us at a clinic or hospital.
Today’s infographic from Publicis Health illustrates the emerging generation of millennial doctors, and why they’re on the cusp of transforming the healthcare industry.
The doctor is in, but it’s probably not who you’re thinking of. Most people expect to see an older white male as their healthcare provider, yet today’s physicians are straying from this stereotype:
These younger doctors face intense financial pressure from student loans as they enter the workforce—an average of $190,000 to be precise—and it’s part of the reason that they’re more likely than their Gen X and Boomer counterparts to take jobs in hospital networks.
Shifting practices are also altering interactions between these new doctors and their patients. As patients increasingly behave like consumers, they have to keep pace with their demands for shared decision-making and higher personalization.
The silver lining? These new doctors are digital natives first, which means they’re comfortable using tools to help them practice medicine more efficiently than their predecessors.
The new profile of healthcare providers are seeing the lines between their work settings and everyday lives being increasingly blurred. When they don their “white coat” persona, millennial doctors are aware that they’re always under the microscope.
As consumers themselves, millennial physicians are also constantly bombarded with content. They’re active on social media during their “blue jeans” moments, allowing them to engage with patients even in their downtime. This entirely new environment propels their healthcare decision-making in radical ways.
Credible channels, actionable data dashboards, personalized communication, and patient-centric tools all contribute towards the industry’s attempts to bridge this gap for millennial doctors and their patients—to reach them at the right place, at the right time.
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