Originally posted on http://www.wfmj.com/story/40729754/how-to-find-the-best-email-service-for-bloggers
As a blogger, there are a few reasons why you’d want to use an email service. One could be for a newsletter. Another could be for a marketing campaign.
Maybe you’re a family blogger with limited time to craft and send out emails to a large mailing list. Either way, there are a lot of different competing email service providers for bloggers out there that could be your solution. While there is no one perfect solution, you can find the one that suits your goals and your services.
Let’s go through a few options to find the best email service for bloggers.
Using an email service can have a huge impact on the success of your marketing campaigns. It can also seriously affect the number of people who get to see your content.
Using a regular email client is a bad idea if you’re mailing a large number of people. It puts you at risk of having your IP address being flagged and blacklisted by internet service providers. This means that your emails will be marked as spam. This means all of your emails even those for regular communication.
The 4 main reasons to use an email service are for maintaining an email list, complying with regulations, reports, and advanced features.
These services maintain a mailing list for their client so that you don’t have to keep track of subscriber addresses yourself. They also comply with privacy regulations that allow recipients to unsubscribe from your mailing list. This prevents your emails from being marked as spam.
Another useful feature is reports, which include how often the emails were delivered successfully and opened. They can also give reports on click-throughs. This way, you can see what types of messages your subscribers respond to.
Other advanced features include forms, scheduled sending, and automatic message sequences. These types of features better your response times and market research.
Below are the 2 best email services
MailChimp is one of the most popular email providers available for a few reasons. The first is that it’s free, for up to 2000 subscribers. This makes it a good option for new bloggers who have just started out. It has a friendly interface and creates aesthetically, pleasing emails.
The service has nice templates and a user-friendly editor that you can use to tweak them. It’s also got a lot of nice integration features you can use with Instagram and Facebook. These are all in its basic version.
If you want some add-ons that let you do automation, targeting, and tracking, you can do so for an extra $199 per month. A cheaper option for MailChimp is MailerLite, which is a newer email service provider. Check this Mailchimp vs Sendgrid comparison.
Aweber is an established email service provider. It’s a cheaper option that costs $19 a month for 500 subscribers.
Aweber has a few useful features. For example, it integrates well with Facebook. This allows your followers to subscribe to your emails easily.
It also provides automated messages for new subscribers that trigger marketing campaigns. It also has a simple Campaign Builder. This feature lets you easily manipulate when and what parts of your marketing campaign your subscribers will see.
Better still, it allows for split-testing. This means sending out two versions of the same campaign to different subscribers so that you can see which kind of emails work best with your consumers.
However, in comparison to MailChimp, it has limited report generation. With AWeber, you will get limited measures for your client interactions. Their customer service, however, is great.
These are two of the best email service for bloggers in 2019. If you want to have options and functionality, you are best off picking one of these two.
Other email services like Drip and SendGrid are also options to consider, although they are more complex than AWeber and MailChimp. Check out our website for more ideas on e-commerce that can help you grow your online business.
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