7 Tips to Boost Your Inbound Marketing Game - FOX21- Entertaining Delmarva One Click at a Time

7 Tips to Boost Your Inbound Marketing Game



Originally posted on http://www.kake.com/story/40681051/7-tips-to-boost-your-inbound-marketing-game

The importance of lead generation in a business of any size can’t be stressed enough. Without it, your business can’t grow.

A huge part of that is inbound marketing.

Having the right strategies in place will help you draw more people to your company’s website which can turn them into leads. Then all that’s left is to nurture those leads and turn them into sales.

Keep reading to learn seven ways you can improve your inbound marketing strategy to start growing your business today.

Inbound Marketing Tips and Tricks

These are seven of the best inbound marketing tips and tricks that should work for any business. We recommend focusing on one or two to start with, then adding more as you find what works best for you.

1. Know Your Buyer Persona

The best way to attract new leads is to think like the type of customer you’re trying to attract. Create buyer personas, and take some time to think like them before doing any marketing.

One example of this is when filling out forms. Although you might want all of their information, if you don’t think they’re going to be comfortable providing it, keep forms short and sweet to get more leads.

2. Focus on Content Marketing

Content marketing is one of the best ways to get more leads for your business. It improves SEO on your website which increases organic traffic, and it provides visitors a chance to get to know your voice before they contact you.

3. Optimize for Mobile

With more and more users surfing the web on mobile devices, it just makes sense to optimize your site for mobile. If it’s not optimized, visitors will quickly find a competitor’s page that is.

For this reason, some web developers will actually create the mobile version of a website before moving onto the desktop version.

4. Get on Social Media

There are so many people on social media, it’s a no-brainer when it comes to inbound marketing. Find groups and hashtags that match your brand and start reaching out to people where they are.

5. Build Smart Lists

Email marketing is a powerful tool, but only if you’re using it correctly. If you have more than one product or service, build different lists and send them different emails to ensure each subscriber is getting what they came for.

6. Have a Strong CTA

When someone visits your website, are you guiding them to the next step in your sales funnel? The best way to do that is with a strong call-to-action (CTA).

Encourage them to sign up for a free trial, call you, or whatever you want them to do next to turn a visitor into a lead.

7. Use Tools

There are an innumerable amount of tools you can use for inbound marketing. Find the ones that work best for you and will make your life easier.

A great example is Salesforce ActiveCampaign sync. This tool allows you to quickly synchronize customer information between these two programs so you can save time and avoid mistakes while transferring information.

Looking for More News in Wichita?

Now you have seven tips to help you boost your inbound marketing game. By following these, you should start to see more leads coming in to help your business grow.

If you’re in the Wichita area and want to keep up on local news, be sure to check out our blog for up-to-date information on what’s going on in your area.

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