Did you know that consistent brand representation across all social media platforms can increase your revenue by 23%? Sure, the idea of posting multiple times a day on Facebook, Instagram, Twitter, and YouTube is nice. But it’s hard to find the time to do so.
What if we told you that you could use one or two apps to manage all of your social media accounts, and even schedule posts for future dates, so you could worry about something else? Thankfully, marketing apps exist, and they’re here to make your life so much easier. In this article, we’ll discuss a few of the best marketing apps available. We’ll tell you what they do, how much they cost, and which ones are worth checking out. Now then, let’s get started!
In order to successfully establish a brand, you have to post strategically, and often. Social media marketing apps like Buffer help make that job so much easier. Buffer is like The Swiss Army knife of marketing apps. Using Buffer, you’ll able to schedule posts for your Instagram, Facebook, Twitter, Pinterest, and LinkedIn accounts in one place. You’ll also be able to track analytics, manage all of your accounts, and connect with your followers without the hassle of switching between applications. Buffer’s free plan allows you to link to three separate accounts and schedule 10 posts for each app. That’s more than enough to successfully get the job done, but if you want more, Buffer offers a business plan that removes all limitations.
Much like Buffer, Hootsuite is an app you can use to schedule posts for your social media accounts. Hootsuite even allows you to do a bit more than you can with Buffer but there is a catch. Hootsuite does not offer a free plan. However, it’s relatively low cost at $25.00 a month, and you’ll be able to manage three accounts and schedule 30 posts for each account all inside of Hootsuite. Apps like Buffer and Hootsuite are a huge time saver and enable you to successfully implement a social media marketing strategy without the massive time commitment of being on your phone 24/7.
Planoly is a neat tool that allows you to visually plan what your Instagram feed will look like before you actually post any pictures. In other words, you can create a queue of posts and Planoly will show you what those posts will look like on Instagram. That way, you can rearrange your photos until you achieve the desired aesthetic that you have in mind for your brand before any of your followers ever see them. Planoly’s free plan allows you to link one account and upload 30 posts per month. If you want to link more accounts or schedule more posts, don’t worry, it’ll only cost you $7 more a month to unlock those features.
Facebook has over 2.3 billion monthly users, which is why Facebook business pages are a must for any business. If you have a Facebook business page, Facebook Pages Manager is an important tool as well. Facebook Pages Manager is exactly what it sounds like: a marketing app that you can use to efficiently manage your Facebook business page. Unlike the page manager Facebook provides, Facebook Page Manager is easy to use and works well on mobile devices. The best part? It’s completely free!
YouTube Studio is a wonderful tool that allows you to easily manage your YouTube channel. Using YouTube Studio, you’ll be able to track your analytics, reply to comments, update details on your videos, and even adjust your playlists. Other than actually uploading a YouTube video to your channel, you can do just about everything you need to do via YouTube Studio. The interface is simple to use and a great way to keep track of your channel when you’re on the go and not around a computer. The best part, YouTube Studio is another awesome app you can use that doesn’t cost a penny!
If you’re constantly replying to comments and posting tweets or Instagram captions, you need Grammarly. Grammarly is an excellent tool that checks your spelling and grammar and alerts you of any mistakes. It’s like spell check, but way better, and mobile-friendly, too! Even if you rarely make errors while typing, it’s worth downloading for the time you’ll save not re-reading your post a hundred times to be absolutely sure there are no typos. Grammarly is free to use and is available on your mobile device, or as an extension on your preferred internet browser.
A huge part of online marketing is images. You need to have eye-catching graphics that make people want to engage with you, your posts, and your brand. If you don’t have any graphic design experience and don’t know how to use Photoshop, it may seem nearly impossible to create dynamic images that people want to like and share without hiring a service to do so. Thankfully, Canva exists and is essential for anyone who needs high-quality graphics. The app is easy to use, comes with tons of free templates and clipart for you to utilize, and offers a paid option that opens even more possibilities.
Now that you’re up to date on the latest marketing apps, you’re ready to choose which ones to download and put them to good use. From now on, you’ll only need one or two apps to manage every social media account you have. You’ll be able to schedule posts in bulk, so you can have the social media presence you need without having to spend all day glued to your phone or computer. Looking for more help marketing your brand or business? Contact us today, we’ll be glad to help you!
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