Originally posted on https://www.eddietiong.com/ultimate-guide-to-double-website-traffic-using-seo/
Over 90% of all online activities start with an entry into a search engine.
So, how can you make sure that web surfers end up on your site?
Increasing your web traffic starts with Search Engine Optimization or SEO.
Because about 75% of Internet users don’t look past the first page of search engine results, you also need to make sure that your website lands on the first page of Google results.
A smart SEO strategy has been proven to directly impact your sales figures.
Of course, the more traffic that lands on your website, the greater number of sales you’ll make and the higher you’ll rank in search engine results.
That’s why we’ve created this post.
It’s the ultimate guide to getting double website traffic by using SEO.
This is one of the easiest ways to use SEO to double web site traffic!
When you create your URLs and your domain name, make sure they’re actually telling search engines about the content of each specific web page.
For example, the URL for your “Mission Statement” page should not be something like “www.websitename.com/4HLtn.”
Search engines won’t be able to index that based on the URL.
However, if you go with something clear, like “www.websitename.com/MissionStatement” search engines will be able to tell what’s on the page – and so will your web visitors!
Including the right keywords in your content is one of the best ways to double web site traffic.
Remember that your keywords need to be heavily researched to ensure that they’re up-to-date and that they fit with what your target market is searching for online.
You can use generator tools like the free Keyword Tool to help you.
Remember too, that you should aim for more long-tail keywords (longer phrases) than shorter ones, especially if you’re a newer or smaller business.
Long-tail keywords can help you rise in the SEO rankings on a local level, and they ensure that people end up on your page, and not larger, chain competitors.
For example, the giant companies are probably going to have a monopoly on keywords like “Real Estate.”
But you can get more specific and use keywords like “top real estate agents Sacramento” to ensure that local searchers – real leads – end up on your page.
First thing’s first: if you haven’t claimed your Google My Business page, do so right now.
Then, ensure that your contact information, location, and opening hours are up-to-date.
Fill your Google My Business page with information about your company, photos, and link back to your business’s website.
To really optimize your listing for SEO to double website traffic, you need to pick the correct category for your Google My Business page – and get as specific as possible.
For example, instead of categorizing yourself as “Shopping” go for “handmade shoes.”
Be sure you’re also submitting your website to online directories – essentially, the “yellow pages” of the web (but much more effective.)
This way, you can both connect with the people who need your services and improve your search engine ranking.
Additionally, make sure your business is listed on review websites like Yelp and Angie’s List.
This isn’t just so more people can learn about your business – it also really helps with it comes to local SEO optimization.
Because these sites are indexed for a specific location, when they search their areas for the goods/services your company offers, you want your name to be at the top of the list.
Never be ashamed of asking or incentivizing your customers to write reviews for your business. The more buzz you have, the higher you’ll rank in both Google My Business and sites like Yelp.
Test the speed of your website for both desktop and mobile users.
We suggest trying sites like Web Page Test.
If your site takes too long to load, users are going to navigate away from your site.
This impacts your site’s “dwell time,” AKA how long people spend on your site.
The lower your dwell time, the lower you’ll fall in search engine rankings.
To speed up your site to double web site traffic, consider switching up your hosting platform and shrinking the size of your site images.
This is one of the most effective ways to double web site traffic.
First of all, because the more content you have, the more chances you have to include valuable keywords that will help you connect with your target market and rise in the rankings.
Also, keep in mind that Google and other search engines look at how frequently a site is updated when determining their rankings.
Updating doesn’t just mean creating new content.
It’s also important to periodically check for broken links, update your keywords, and most of all, share your content across all your social media platforms.
Social media these days is crucial for pretty much any type of business.
First of all, it helps you to get better insight into how your target market behaves online. It’s also a great way to advertise specific products or services, with links to your site embedded in the posts.
This means more traffic – and even more if users share your content on their own social media accounts!
Thanks to this list, you know several different strategies and tips you can use to double web site traffic.
Still, with everything you have to do in a single business day, you may not always have the time to make these changes, update your site, and measure its success.
That’s where we come in.
We bring the latest and best digital marketing tips to you, so you can spend less time researching and testing and more time putting in strategies that work the first time around.
Let’s make this the year you double website traffic, increase your sales, and skyrocket to the top of search engine results!
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