How to Successfully Compete in the Tanning Industry - FOX21- Entertaining Delmarva One Click at a Time

How to Successfully Compete in the Tanning Industry


1. Diversify your services

Successful tanning salons offer a variety of complementary services to stay competitive

The tanning industry is extremely competitive. Many tanning businesses struggle to stay competitive and some don’t succeed simply because they don’t have an effective strategy. Tanning salons that compete best often host a variety of complementary services.

When tanning salons diversify their services they tend to increase sales

Offering additional services can lead to increased sales. This happens because people who are generally interested in tanning are also interested in other complementary services that help them look and feel better.

Tanning salons that add a new service the right way scale faster and make more money

It is important for tanning salons to learn about the their customer’s needs to select the right service to add to their business. When tanning salons carefully study their customers, they learn to effectively introduce and successfully market their new service, resulting in a higher rate of return on their investment.

2. Work on retaining existing clients

Customers often visit other businesses to take care of their looks and health

It is likely that tanning customers are interested in more than one beauty and health services. When a tanning salon fails to offer additional services, customers have to visit other businesses. Successful tanning salons learn from their customers, they then effectively add additional services, and retain their clientele. Do you know how many of your customers are looking for services that you don’t provide?

3. Learn to attract new clients

Offer an exciting new service

In the competitive tanning industry, failure to offer new services can have a negative effect on a business and its brand. Offering a new service can be crucial to the success of a tanning salon. Many tanning salons have been offering cryotherapy as this new service to stay competitive. This is because cryotherapy is a booming industry and many people have reported a myriad of benefits from doing it.

Create new marketing packages

Successful tanning businesses are great at marketing. They are constantly looking for ways to attract new clients. By adding a new service such as cryotherapy, you can create exciting new packages for marketing. This means creating new email campaigns, social media posts, web pages, and a ton of new followers. This could also mean increased traffic from search engines since introducing new keywords on your web pages can result in your business being listed under new keywords, resulting in attaining new prospects.

Promote your new service on your Social Media channels and the Internet

Your followers on social media networks can get tired of seeing the same redundant posts. Freshen up your image, create posts about your new cryotherapy service. Educate your clientele about the benefits of cryotherapy and invite them to try it out for themselves. Social networks are a great way for tanning salons to keep in touch with their customers, especially if they have an updated list of services offered.

Find people that are looking for cryotherapy services

When you offer cryotherapy, you engage with new prospect on social media networks and rest of the internet. You can join cryotherapy, fitness, and athletics groups online to find people interested in cryotherapy and invite them to your salon. You can also use popular Q&A (questions and answers) websites such as YahooAnswers, Quora and Fluther to educate people and build your brand.

4. Educate your customers

Help your customers get a better tan

Tanning beds alone don’t offer the best tanning results. Our tanning salon partners often report that their customers have enhanced the quality of their tan by complementing it with a cryotherapy session. This is because cryotherapy has many benefits for skin health. Learn more about these benefits and educate your customers on how they can get a better tan.


Cryo Innovation’s whole body cryotherapy chamber, the XR, has been designed to be the safest, most technologically advanced, and most profitable cryotherapy chamber on the market.

Offer cryotherapy to your clients and retain them. Capitalize on this hot industry, create fresh marketing campaigns and capture new clients with ease. Compliment your tanning services with cryotherapy and enhance the quality of your customer’s tan. Stay ahead of the competition!

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