You need to ensure that you make the smartest possible investments when it comes to your marketing strategy.
However, it can be difficult to decide if you should focus primarily on printed marketing materials or develop your digital marketing plan.
This post is here to help you make the right decision.
In it, we’ll examine the effectiveness of digital marketing vs print marketing.
Read on to learn more about how to get the most out of your advertising plan.
When it comes to understanding the power of digital marketing over print marketing, the first place you need to look is your company’s blog.
First of all, blogging provides you with a great opportunity to use keywords, linking, and other strategies designed to get you closer to the first page of search engine results in your content.
This is key since about 90% of consumers never bother to click past the first page of search engine results.
Plus, companies that focus on blogging increase their chances of having a high ROI by as much as 13%. This is because blogs focused on SEO have a close rate of about 15%. In comparison, direct mail campaigns have a closing rate of about 2%.
Finally, blogging generates about 38% of all the traffic to your website.
Now, let’s examine the power of social media marketing vs traditional marketing.
The average consumer spends at least 116 minutes out of every day on social media. However, most people spend only about 16 minutes out of each day reading printed materials.
We think it’s clear where you should focus your advertising efforts.
It’s also important that you use social media to interact with your followers directly. This is because over 70% of shoppers who have a positive experience with a brand on social media will recommend the company to their friends.
Social media is also an essential part of your customer service strategy, as over 60% of shoppers say that they handle customer service issues on social media.
Next up in our comparison of traditional marketing vs digital marketing?
The power of sharing your video content online.
The good news for those who use television marketing is that, in the past few years, revenue from television ads is up by about 7%. The bad news — at least for those who rely on television ads as opposed to digital marketing?
Online videos far outpaced television ads, with an average revenue of about 17%.
Online video marketing is the future of digital marketing.
In fact, by the end of 2019, about 80% of all Internet traffic will be made up of people watching videos.
Furthermore, close to 40% of consumers either buy a product, subscribe to an email, or take some kind of action after watching a marketing video online.
Most importantly of all?
About 60% of shoppers say they’d rather watch a video than read an article about it.
When it comes to digital marketing vs print marketing, you’ve likely considered whether sending out a physical mailer or postcard is more effective than sending out an email campaign.
First of all, emails are especially effective if you’re primarily catering to a B2B market.
Close to 60% of B2B marketers say that email marketing is responsible for the majority of their revenue.
Furthermore, about 90% of B2B consumers say that they prefer email as their main source of communication.
But you don’t have to be a B2B business to benefits from email marketing.
Customers who buy products they read about in an email marketing campaign will spend about 138% more than standard consumers. In fact, email marketing is about 40 times more effective at getting customers to convert than other marketing methods.
Finally, you might be shocked to learn that email marketing has an average ROI of about 3800%.
By contrast, the average rate of return on a direct mail campaign is only about 0.5-2%.
Like any business, we understand that you want to market your products and services to as broad of a market as is possible.
But often, especially depending on the kinds of services you offer, your local market will make up the majority of your sales. While leaving flyers on cars or renting out billboard space might catch the eyes of a few locals, digital marketing is much more effective at capturing the attention — and conversions — of your local market.
First, close to 90% of consumers that conduct a search for local businesses on the website visit or make a call to that business within 24 hours.
Furthermore, close to 50% of every search typed into Google is related to some sort of location-based information.
Finally, close to 100% of local consumers say that, when they need to find a local business, the first thing they do is look online.
In the local world of online vs offline marketing, the former is always more effective.
This is because your website, social media profiles, or even third-party listings like Google My Business or Yelp will show up in the search engine results of people who are already looking for what you have to offer.
The statistics in this post often showed that, when it comes to digital marketing vs print marketing, the former is usually the better choice.
However, that doesn’t mean that print marketing is completely dead. Sometimes, you need to rely on printed marketing materials like catalogues, business cards, flyers, and more to make a connection with your market at industry events.
It’s all about determining which print marketing materials are effective for your brand while accepting that the majority of your efforts should be focused on digital marketing.
To that end, if you need assistance with website design, social media marketing, SEO, and much more?
We invite you to learn how we can help you create the strongest possible digital marketing strategy. Together, let’s ensure your brand has a lasting impact on consumers.
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